CARE works with small holders to develop responsible and commercially viable models that demonstrate that markets can work for the poor. Using basic concepts and strategies like economies of scale and developing business plans and models are what defines this sector.
Against this backdrop, CARE Kenya works to improve incomes of smallholder enterprises engaged in production for both export and domestic consumption. Working through a business model, the Commercializing Activities for Smallholders (CASH) sector commercializes smallholders’ production basing it upon market contracts to generate a profit. This translates to guaranteed markets hence a higher and consistent income. This work directly addresses the socio-economic livelihoods of the poorMarkets can work for the poor. Economy of scale and scope, and a thorough business model are key ingredients. Defying the non-profit culture, CARE Kenya works to improve incomes of smallholder enterprises engaged in production for both export and domestic consumption. Working through a business model, the Commercializing Activities for Smallholders (CASH) sector commercializes smallholders' production basing it upon market contracts to generate a profit. This translates to guaranteed markets hence a higher and consistent income. This work directly addresses the socio-economic livelihoods of the poor.
Characteristic of CARE Kenya, the CASH Sector also takes a multi-interventions approach to implement projects aimed at improving access to proper sanitation, reducing incidences of diarrhea and improving nutritional status among children.
